Quality: we provide quality-based service in all of our activity fields and corporate structure.

Customer orientation: we work to increase the customer satisfaction.

Honesty: with our rooted experiences and quality, we aim to reinforce the customer loyalty.

Responsibility: with the conscious of the ability to do the best, we are aware of our mission.

Innovativeness: We work innovatively to meet the new trends, to create new trends, to add new products to our portfolios and to be the option for further people through our services.

Research and Development: we invest in research and development in order to maintain our position in the sector.

Human Resource: we maintain our relations with our stores that have important role in access to our customers by protecting our values.

Training: we use our facilities to increase the development and productivity of the individuals who are the most important resource of the corporate structure.