Our basic principles are:

to continuously increase the customer satisfaction through our brand quality;

to provide quality in our products in every stage from production to after-sales to the end users;

to provide service with an expert design team who are able to create trend and follow the latest fashion developments;

to develop the corporate structure dynamism which is always adapting itself by following the global developments and increasing the quality standards of our products and services we provide for our customers;

to continuously increase the brand recognition and quality with different ideas and projects, media and press and all marketing strategies;

to provide training for improvement of our working team, with the importance we pay to the human resource;

to assure a working discipline through a cooperation and mutual trust with our business partners.